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Research: It’s Time for Grocery Retailers to Simplify

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The grocery industry has been significantly disrupted by the speed and scale of COVID-19. Since the onset of the pandemic, customers and retailers alike have faced the challenges of empty shelves, social distancing, face masks, rising costs, and overwhelmed supply chains. But times of crisis and uncertainty are often the best times to discover better ways to do business. Reducing a store’s product range to simplify operations and stock the products that are most in demand has been a pivotal measure in helping traditional retailers manage during the height of the crisis. As grocery retailers emerge from the unprecedented strain of COVID-19 on their businesses, offer simplification will be an essential strategy for improving both the customer experience and operational efficiencies. A TURNING POINT FOR SIMPLIFICATION Long before the COVID-19 crisis hit, grocery chains have been struggling with the climbing costs and complexity produced by unprecedented product proliferation. This tren
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Romania: Lidl wants to be market leader in 2021

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Discount Retail Chain Lidl Romania ticked a turnover of 9.7 billion lei ($2.4bn) and a net profit of over 491 million lei ($121mn) with 261 stores. These financial data reported to the Ministry of Finance show an increase of 25% compared to 2018, exceeding three times the average market growth. The figures are even higher taking into account the reports from the end of the financial year which, in the case of Lidl, means the end of February 2020. In this context, the company's plans for 2021, the 10th anniversary year of Lidl Romania, are great: a network of 300 stores and market-leader. Frank Wagner, CEO of Lidl Romania, says in an interview with Progresiv magazine that, if in the last three years Lidl has managed to grow three to four times above the market average and opening 15-20 stores every year, it will manage to achieve the same performance next year. At the moment Lidl single discount retail competitor in Romania is Penny Market ,owned by REWE Group with 262 stores and a
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UK: Poundland makes major homewares move with launch of Pep&Co Home

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D iscount Non-food Retail Chain Poundland (owned by South African Steinhoff International) stepped up its transformation by revealing that it would launch brand new homeware shop-in-shops right across the UK and in its Irish Dealz stores. All of Poundland’s 800+ stores will be putting its all-new contemporary PEP&CO Home brand (owned by Discount Homeware and Textile Retail Chain Pepkor another division of Steinhoff International) on display this week with over 120 of its larger locations also getting brand new displays to show off the revamped range. The launch of PEP&CO Home at Poundland marks the biggest in-store change since Poundland rolled out clothing shop-in-shops to 300+ stores and is another building block in the massive transformation plans announced by the UK’s most popular discount retailer in July. (see https://www.discountretailconsulting.com/post/uk-poundland-unveils-major-transformation-programme ) The homeware revamp has been 12 months in the making and brin
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Romania: Penny Market teams up with car parts retailer for home deliveries

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Discount Retail Chain PENNY Market (owned by German REWE Group) and Auto Total launch Lyvra, the home delivery service that allows customers to place orders online and receive the products at home. Starting with August 2020, PENNY Market customers in Bucharest and Ilfov county will be able to place online orders and choose between over 1,400 products that can be found in stores, including private labels and promotions. Given the context of the restrictions imposed by the public health situation worldwide, but also as part of the rebranding process, PENNY Market meets the needs of its customers and is testing the online shopping service with home delivery. Customers will be able to make purchases on the website https://penny.lyvra.ro/ , and the estimated time for delivery is three hours. Customers can pay either by cash or by card upon delivery, and the delivery fee is 19.99 lei. German retailer Penny Market ups entry-level salary in Romania According to a press release, the service w
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