Lithuania: Lidl has reduced the prices of its constant range of dairy products

Discount Retail Chain Lidl Lithuania (number 4 retailer in Lithuania) has decided to reduce the prices of dairy products sold in the stores of the retail chain this Monday, thus ensuring an even better price-quality ratio and takes in to account the needs of the consumers. As Lithuanian consumers can not imagine a day without a variety of milk products, which is shown by the results of a survey conducted in July - 95 percent. Lithuanians buy a variety of dairy products at least once a week.


Price is an essential criterion
From August 17. Lidl customers will pay less for Expression curd dessert with fruit, Greek yoghurt, mascarpone and melted cream cheeses, blue cheese Rival cheese and slices of Kaiser cheese.

According to Lidl, a representative survey of the country's population on the consumption of dairy products conducted by Spinter Research in July this year revealed that more than half (57%) of the Lithuanian population buys dairy products 2-3 times a week, another 28%. respondents answered that they buy these foods once a week. 10% of the respondents bought milk products every day.
"The survey also showed that cheese is one of the most popular products in the Lithuanian shopping basket - almost three quarters (72%) of respondents chose it as the most widely used product. Another 56%. population prefers curd, and 54%. yoghurt of the respondents, ”says the head of the Sales Promotion Department of Lidl Lietuva.

Carefully monitors the quality of dairy products
According to him, the research revealed that price is the most important aspect that Lithuanians pay the most attention to when choosing dairy products - two thirds of respondents thought so.
"The fact that the population is very concerned about the price of dairy products does not mean that, in their opinion, the quality of products suffers as a result - as much as 81%. respondents were convinced that these goods can not only be affordable from a financial point of view, but at the same time maintain impeccable quality. We pay special attention to it in our sales network and constantly check whether our suppliers meet all the requirements,” according to Lidl.

That is why in order to ensure the quality and freshness of dairy products, within the supply chain from the producer to the Lidl stores, are kept at an equally cool temperature, and the discount chain's stores are designed so that employees can transport products from the cold room to refrigerated shelves as quickly as possible.

Click here for more: https://imone.lidl.lt/media-centras/pranesimai-ziniasklaidai/2020/lidl-sumazino-nuolatiniame-asortimente-esanciu-pieno-produktu-kainas


Comments

Post a Comment

Popular posts from this blog

France: Action builds its 4th French DC in Anger

Image
Discount non-food Retail Chain Action, the European leader in the discount distribution of non-food products, builds on the Océane business park on the edge of the A11 motorway, its distribution center for its stores in the Grand-Ouest. This is an important project for the Angers Loire Métropole territory through the investment represented by the construction of a 70,000m2 building on 14 hectares of land and above all the more than 500 direct jobs expected: commissioners, forklift truck operators, drivers, administrative staff. The distribution center will be opened at the end of 2020. Action trusted OpenBox Co Design-Build and BEG Engineering to develop its 4th distribution center in France. The roof was designed to accommodate a photovoltaic plant. The building will be labelled Good according to the #BREEAM certification. This new logistics center will power the Action stores in the Grand-Ouest. Click here for more: https://www.linkedin.com/feed/update/urn:li:activity:66971262443890
Read more

Research: It’s Time for Grocery Retailers to Simplify

Image
The grocery industry has been significantly disrupted by the speed and scale of COVID-19. Since the onset of the pandemic, customers and retailers alike have faced the challenges of empty shelves, social distancing, face masks, rising costs, and overwhelmed supply chains. But times of crisis and uncertainty are often the best times to discover better ways to do business. Reducing a store’s product range to simplify operations and stock the products that are most in demand has been a pivotal measure in helping traditional retailers manage during the height of the crisis. As grocery retailers emerge from the unprecedented strain of COVID-19 on their businesses, offer simplification will be an essential strategy for improving both the customer experience and operational efficiencies. A TURNING POINT FOR SIMPLIFICATION Long before the COVID-19 crisis hit, grocery chains have been struggling with the climbing costs and complexity produced by unprecedented product proliferation. This tren
Read more

Poland: Aldi will reduce the salt and sugar content of its private brand products

Image
Discount Retail Chain Aldi will reduce the salt, sugar and fat content of private label products and announces an expansion of the range of organic, vegan and vegetarian products. The share of organic (BIO), vegetarian / vegan and Fairtrade certified Aldi product range is constantly growing. In 2019, the chain offered 265 Fairtrade products, an increase of 190% compared to 2018. In Poland, over the past two years, its number has increased from 6 to 87. The number of private label products with the EU organic production logo has increased from 45 to 134. Last year, Aldi sold 73 products bearing the V-Label label, denoting vegan and vegetarian products. As part of Sustainable Nutrition, Aldi declares a reduction in salt, fat, sugar and an increase in fiber content in private label products by the end of 2022. An offer will be developed for customers with special nutritional needs and an extended assortment, incl. for people who gave up eating meat. The new internationally accepted Nutri
Read more